Mira is a product designed by Cactus to help people disconnect from their phones and enjoy their personal experiences beyond the screen. The platform provides distributed cameras to a space to deliver studio-quality photos and videos automatically to their phone.
I oversaw user experience across both the physical and digital touchpoints of Mira. The main priorities for the system were to be simple and approachable.
After the visitor leaves the experience, they can access a personalized web gallery that's accessible by phone or desktop.
I also oversaw production of packaging to ensure the quality and design were aligned to the oHHo brand.
To develop the brand, I hosted internal workshops and brainstorming sessions to define the platform’s features and strategy. I also collaborated with industrial designers to guide development of the camera to make the machine feel approachable and friendly.
Designed at Cactus.